Why Google analytics has days with 0 users and data?

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Basically I have 3 websites running (website, blog and landing page content) and I’m tracking them in the same analytics because they belong to the same company. During these weird days there is 0 users / data, while the websites are running with no problem. All of them have gtm installed. What might be happening? I discard the idea that there is zero people coming in because I have paid ads running and I can see their clicks.

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