How to start freelancing

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I have experience for over 7 years building custom a corporate wp site and volunteered on building a site for a NGO. I’ve been a dev, be and fe for over 10 years.

How do I start building sites as a freelancer?

What tools do I need? Normally, I’m working w designers and teams, but maybe it’s different for smaller one offs?
– subscribe to mock-ups or buy figma or sketch? Stock images?

Pricing? Do I estimate based on what I think the customer needs, time, etc? Compare it to rates on up work?

Any help is appreciated. I live in the sf area.

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