How much effort do you put into SEO with your own website, targeting keywords, regularly adding content and adding backlinks etc?
Do you cold call or email, direct message on Facebook/LinkedIn? Partner with other businesses such as SEO agencies acting as their Web designer?
Most of us are short on time, so be interested to know where you’ve had the most traction from a new business perspective.
Also, do you focus on a particular industry/niche and just provide sites for that industry or do you cast the net wide.
Appreciate this has probably been asked a thousand times. I personally get 90% of my work from 1 agency who replaced me with a previous person who was unreliable. But If this dried up im screwed, so need to future proof the business.
Any tips/advice welcome
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All word of mouth and repeat clients. Our ‘website‘ is just a logo and an email address in case anyone looks it up from emails. It has zero SEO presence. If a new prospective client wants to see some of our projects I’ll just send them a list of relevant ones.
I don’t focus on a niche but due to word of mouth you end up with similar clients, so I have done LOTS of dentist websites for example.
I also stole quite a few clients from previous employers.
We target a specific niche/industry via Facebook ads through lead generation ads. We have a guy that manage these ads for us and we are swamped with leads, it works really well.