*Scenario:*
You have taken on helping out a friend who runs an established but unmonetized niche outdoor lifestyle siterun on WordPress . All content (inc product reviews) written by genuine domain expert humans, the site reliably attracting >50k users/mth, and no discernable negative impact observed from Google’s recent helpful content update.
You have a clean sheet here. What would be the first things you would do to help the site owner generate some income from his property?