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We do ad arbitrage, so a lot of daily traffic. Lot of tier 2-3. is there any great looking theme that you recommend ? Our competition is using newspaper, but the reviews are mixed. Our current theme is custom built, super fast but fugly. Very high bounce and low time on page.
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keep in mind your budget and theme functionality. Go and search “Viral content WordPress theme and Magizine theme” on theme forest. It will help you a lot to select desire theme