Unable to import images and text (WYSIWYG) from .csv file

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I’m trying to import a csv into a custom post type with custom field groups.
There are about 50 posts divided into 25 custom fields.
If I try to import the column of the csv into a text custom field everything is fine; but if the custom field is an image or a WYSIWYG field nothing gets imported.
This happens with both “Ultimate csv importer free” and “WP Import Export Lite”.
I tried all the possible settings in the image field (Image Array/Image URL/Image ID) and the result is the same.
The
The text i’m trying to import in the WYSIWYG fields is “clean” no strange characters, not even html tags.

What am I missing?

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